Haryanto's Notes on Consumer Behaviour Class
Graduate Programme of Management
North Sumatera University
-----------------------------------------------------------------
Lecturer : Prof. Dr. Ir. Ujang Sumarwan, M.Sc.

Ringkasan Kuliah Bab V
PENGOLAHAN INFORMASI DAN PERSEPSI KONSUMEN

Disusun oleh :    Agus Toyib, Haryanto Chandra, Juliatisam Hasan
                         Angkatan Eksekutif XV

http://www.scribd.com/doc/112332317/Bab-5

The best ever composition I knew....
Introduced to this song years back when I was in high school.... 

 www.youtube.com/watch?v=c7PYVBzNeJk



JUST FOR YOU

Richard Cocciante


I can't stay now and just wait how my hands then grow so impatient
Many things I've got to do now for the first raise of the morning.

Though she dreams in peaceful slender, sleep to me just doesn't come
When she wakes I'll try to tell her everything I have to say.

And the night so dark inside me makes me finally understand:
With the love that she has given, she can light the sky forever.

It's the way she gives so freely, it's the way she takes my hands.
I'll just ask the sun shine brightly got to see her smile again.

Then I'll sing the song I've writen and I'll make the whole world listen
In a silence just for you, like no one has ever heard.

And I'll wake up all the lovers and I'll keep them there for hours
And we'll do the things we wanted the way that lovers do.

Then we'll run into the streets and we'll start to dance like crazy
Cos she wants only to feel joy in the love she gives and needs.

And we'll take it as some colors and we'll paint the street and building,
Rainbow color everyone those she wants, colors to sing,

And we'll play full-filled with flowers, make the street alive with spring,
make a place where lovers go, fly the way like lovers know.

Then we'll fly into the sky and we'll choose with two star
and our star return the hole world,the love we have, we are.

The love we share is sweet the love we know is real,
That love is not the dream but last the life than long.

Because you love and mine be give without dreaming all we need,
and the love that we have given returns to us to win.

Cos your love for me is not begining and the end,
your love and mine, this love, for me, forever...
You love for me forever...

Graduate Programme of Management
North Sumatera University
--------------------------------------------------

Mahasiswa MM USU EKSEKUTIF XV

Bersama Dosen Pengajar MK Perilaku Konsumen

       Prof. Dr. Ir. Ujang Sumarwan, M.Sc.
   www.ujangsumarwan.blog.mb.ipb.ac.id

Haryanto's Notes on Consumer Behaviour Class
Graduate Programme of Management
North Sumatera University
--------------------------------------------------

Lecturer : Prof. Dr. Ir. Ujang Sumarwan, M.Sc.
                www.ujangsumarwan.blog.mb.ipb.ac.id


                               Based on Consumer Behaviour Textbook by Ujang Sumarwan


CHAPTER 2  MOTIVASI DAN KEBUTUHAN

Motivasi : dorongan kuat individu untuk melakukan sesuatu

Kebutuhan:
1. Faktor diri konsumen (fisiologis) rasa lapar, rasa haus
    Faktor luar konsumen : aroma makanan, rumah mewah

2. Primary Needs      : Rumah, Makanan
    Acquired Needs    : Rumah mewah, Makanan enak

Model Motivasi

Model Hireaki Kebutuhan 

Motivasi dan Strategi Pemasaran
                     
                                         2 aplikasi penting dari teori motivasi :  
                                           SEGMENTASI dan POSITIONING

Haryanto's Notes on Consumer Behaviour Class
Graduate Programme of Management
North Sumatera University
--------------------------------------------------

Lecturer : Prof. Dr. Ir. Ujang Sumarwan, M.Sc.
                www.ujangsumarwan.blog.mb.ipb.ac.id


                               Based on Consumer Behaviour Textbook by Ujang Sumarwan

Chapter 1

Definition : 
The term Consumer Behavior refers to the behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services, that they expect will satisfiy their needs.

Consumer Behavior studies (4W + 2H): "What they buy?".... "Why they buy it".... "When they buy it?"..... "Where they buy it?"......"How often they buy it?"......"How often they use it?"......


Focus :
Focus of the study : Individual Consumer, not Organizational Consumer.

Three main decision factor :
1. Marketing Strategy
2. Individual Differencies
3. Environment/External Factor

Focus of study : Individual and environmental, not marketing strategy.



 

The Optimist Creed

The Optimist Creed

I promise myself

To be strong that nothing can disturb my peace of mind

To talk healthy, happiness and prosperity to every person I meet

To make all my friends feel that there is something in them

To look at the sunny side of everything and make my optimism come true

To think only of the best, to work only for the best, and expect only the best

To be just as enthusiastic about the success of others as I am about my own

To forget the mistakes of the past and press on the greater achievements of the future

To wear a cheerful countenance at all times and give every person I meet a smile

To give so much time to the improvement of myself that I have no time to critic others

To be too large for worry, too noble for anger, too strong for fear and too happy to permit the presence of trouble